9.5 years of research before the pixel
Namrata Joshi leads UX engagements from behavior mapping through systems delivery — research rigor first, interface decisions second. Her practice spans design systems, complex product flows, and cross-functional team alignment.
Evidence shapes every decision
User behavior mapping
Design systems that scale
Collaborative by design
Systems documentation and component architecture reduce repeated decisions across teams — the design system becomes the durable output, not just the deliverable.
Research findings are made legible to engineers, product managers, and stakeholders — shared understanding drives better outcomes than isolated deliverables.
Every engagement begins with structured observation — interviews, behavior mapping, and user persona development — before a single wireframe is drawn.
Where the practice lives
Tools in practice
Core competencies
Figma — component libraries, auto-layout, and token-based design systems. FigJam — research synthesis, journey mapping, and collaborative workshops. Adobe XD — prototyping and stakeholder-ready flows.
UX Research · Analysing User Requirements · Creating User Personas · Information Architecture · Prototyping · Wireframing · Visual Design · User-Centered Design · Design Systems · Usability Testing
See the research in practice
Three documented case studies — a design system, a doctor-patient consultation product, and a complex data dashboard — each showing the full arc from user research to delivered outcome.